This week's shoot list
Tap a day for the full brief: hook, beats, CTA, and which competitor proved the format.
The funnel
How every video earns its place.
Who Dr. T is on camera
The brand identity, pulled from his own answers.
The honest mentor & builder
Not a hype guru. The calm senior who's been through it, and still practices.
Calm. Direct. No hype.
Introvert at heart, disciplined. "Hard, but not beyond achievable."
Misguidance
Remembered-question files sold as shortcuts, copied senior templates, fake guarantees.
"Too tough" is the wrong notion
You need the right guidance and a push to take the first step.
Dentist + maker
3D printing, art, gaming & tech, building businesses. Most dental mentors are only exam teachers.
Dental careers, not dental care
~70% US-pathway content for BDS grads, ~30% the person. Patient-facing dentist creators are format inspiration only.
Pin these 3 reels first
They tell a new visitor who he is, what he teaches, and why he built it.
30-day launch calendar
5 posts a week (Mon, Tue, Wed, Fri, Sat) + a Sunday "Ask Dr. T" story Q&A. Each week has one job.
Funnel map
Every pillar × every funnel stage. Gaps show where to add new ideas; tap any chip for its brief.
Video bank
All briefs. Set status as you go: Idea → Scripted → Shot → Edited → Posted.
Story bank
His 8 strongest moments, in his own words. Every story reel ends with a lesson for the viewer.
What's working in this space
Six takeaways from mapping 33 competitors and inspiration accounts.
Brands, not faces
Bootcamp, Booster, CrackNBDE, Dental Decks and Kaplan sell Qbanks. Almost nobody tells a real journey on camera. That's Dr. T's white space.
Journey creators are small
Dentist Abroad and Dolly D.M.D. share the story, but none combine story + practicing US dentist + teacher.
Free teaching scales
Mental Dental passed 300K YouTube subscribers by giving away high-yield INBDE videos.
"Pass guarantee" is everywhere
Dr. T's no-fake-promise stance stands out. Frame it as his values; never name a brand.
Testimonials convert
Booster and Bootcamp run whole success-story sections. Dr. T's pass-message reactions are the personal version.
Myth-busting goes viral
The Bentist and Dr. Cuterus grew on short myth-busting, which fits "too tough is the wrong notion".
Steal-this playbook
Formats competitors have proven, adapted for Dr. T.
| Stage | Format | Proven by | Dr. T version | Brief |
|---|
Viral reel tracker
Instagram blocks automated view scraping, so the team logs top reels here each week. Entries save in this browser.
| Account | Hook | Views | Stage | Dr. T angle |
|---|
Weekly scan list
Open these first every week and sort by most viewed.
Competitor map
33 accounts: direct competitors, adjacent players, and format inspiration.
Sources
Follower counts are as reported by these sources in Oct 2026 and will drift. Verify on the profile before quoting.
Brand rules
Apply to every script, caption and edit.
How we refer to people
For the viewer, not a CV
Green-lit by Dr. T
- Selling his art outside the hospital
- The robot-idea insult
- Breaking PCs as a kid
- How tough The Study Boards was to build
Open items
- Instagram handle (new account is fine; first 2 weeks set the baseline)
- One student story
- Catchphrases: note them on set
- Language: English only, or Hindi/Punjabi touches?
- How often Dr. Kaur appears
- US shoot setup: self-shot or remote team brief